iPipeline

iPipeline is a technology provider of SaaS solutions that drives straight-through processing for the insurance and financial services industry.

https://www.ipipeline.com/

Websites // 2014 - 2014

challenge

iPipeline, a B2B technology provider offering web-based software tools that streamline processing for the insurance industry, hired us to modernize their brand, create a responsive website or multiple platforms, and enhance their offline collateral.

solution

We conducted a series of interviews to create a brand playbook that established a positioning statement, brand identity and creative mood boards to communicate the brand's message. A website 'proof of concept' was delivered to present content drivers, user experience, responsive design and a grey box prototype. The website was developed using the ExpressionEngine CMS and launched with multiple languages.

results

The website hosts a blog, news, webinars, events and a careers portal, as well as a series of 'explanamation' videos to help guide users to their product offerings. The end result is a website that is modern and fresh, works seamlessly across multiple screen sizes or devices and that weill help iPipeline's new brand stand out within its industry with content marketing.

Awards

  • 2014 Summit International Leader Award from Summit International Awards
  • 2015 Communicator Award of Distinction from Communicator Awards