iPipeline, a B2B technology provider offering web-based software tools that streamline processing for the insurance industry, hired us to modernize their brand, create a responsive website or multiple platforms, and enhance their offline collateral.
We conducted a series of interviews to create a brand playbook that established a positioning statement, brand identity and creative mood boards to communicate the brand's message. A website 'proof of concept' was delivered to present content drivers, user experience, responsive design and a grey box prototype. The website was developed using the ExpressionEngine CMS and launched with multiple languages.
The website hosts a blog, news, webinars, events and a careers portal, as well as a series of 'explanamation' videos to help guide users to their product offerings. The end result is a website that is modern and fresh, works seamlessly across multiple screen sizes or devices and that weill help iPipeline's new brand stand out within its industry with content marketing.
2014 Summit International Leader Award
from Summit International Awards
2015 Communicator Award of Distinction
from Communicator Awards