/ iPipeline
» responsive-website

Launch Website


HTML5, CSS3/Sass, Canvas, Javascript, jQuery, Gulp.js, PHP, MySQL, ExpressionEngine, ZURB Foundation

Browser Compatibility

IE9+, Chrome, Firefox, Opera, Safari





The Challenge

iPipeline, a B2B technology provider offering web-based software tools that streamline processing for the insurance industry, hired us to modernize their brand, create a responsive website or multple platforms, and enhance their offline collateral.

The Solutions

We conducted a series of interviews to create a brand playbook that established a positioning statement, brand identity and creative mood boards to communicate the brand's message. A website "proof of concept" was delivered to present content drivers, user experience, responsive design and a grey box prototype. The website was developed using the ExpressionEngine CMS and launced with multiple langages.

The Results

The website hosts a blog, news, webinars, events and a careers portal, as well as a series of "explanamation" videos to help guide users to their product offerings. The end result is a website that is modern and fresh, works seamlessly across multiple screen sizes or devices and that weill help iPipeline's new brand stand out within its industry with content marketing.

iPipeline Corporate Website - Desktop, Tablet and Mobile views.