IE9+, Chrome, Firefox, Opera, Safari
iPipeline, a B2B technology provider offering web-based software tools that streamline processing for the insurance industry, hired us to modernize their brand, create a responsive website or multple platforms, and enhance their offline collateral.
We conducted a series of interviews to create a brand playbook that established a positioning statement, brand identity and creative mood boards to communicate the brand's message. A website "proof of concept" was delivered to present content drivers, user experience, responsive design and a grey box prototype. The website was developed using the ExpressionEngine CMS and launced with multiple langages.
The website hosts a blog, news, webinars, events and a careers portal, as well as a series of "explanamation" videos to help guide users to their product offerings. The end result is a website that is modern and fresh, works seamlessly across multiple screen sizes or devices and that weill help iPipeline's new brand stand out within its industry with content marketing.