GeoBlue Travel Insurance

/ GeoBlue Travel Insurance
» desktop-website

Launch Desktop Website


Technology

HTML5, CSS3, Javascript, jQuery, 960 Grid System


Browser Compatibility

IE8+, Chrome, Firefox, Opera, Safari


Multi-lingual

No

Responsive

No

The Challenge

GeoBlue (a Blue Cross Blue Shield affiliated brand) is a leader in the travel health insurance industry. We were hired by GeoBlue to develop an all-new website experience that seamlessly integrated with their complex back-end quoting tool; and upon launch, build out a digital strategy to support the site.

The Solutions

We utilized a persona based methodology to identify content drivers that would inform the strategy for both web experience and online marketing plan. Additionally, the website launch was supported by an advertising campaign alerting their broker network of the new members tools and online resources.

The Results

A silver winner at the 2013 W3 Awards, the GeoBlue travel health insurance website has recorded increased conversion rates through the introduction of “Find your Plan” and Dynamic Quoting results features. Content Marketing through organic traffic (SEO) and targeted PPC campaigns have generated over 20,000 visitors a month.

GeoBlue Travel Medical Insurance - Homepage GeoBlue Travel Health Insurance - Menu Open GeoBlue International Travel Health Insurance Quote Tool
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